Marketing
How to Calculate CPC
Calculate average cost per click and understand why CPC alone does not measure profitability.
Published 9/3/2026 · Updated 9/14/2026
How to Calculate CPC
Average CPC is spend ÷ clicks. Spend of 300 for 60 clicks gives 5 per click. CPC does not show conversion rate, revenue, margin or lifetime value, so pair it with downstream metrics. Use the CPC calculator.
For impression-cost analysis, see How to Calculate CPM.
Use the related calculator
CPC Calculator →