How to calculate ROAS

ROAS is attributed advertising revenue divided by advertising spend. Revenue of 5,000 from spend of 1,000 produces 5x ROAS.

ROAS is a revenue-to-spend ratio, not a profit guarantee. Product cost, fees, returns, fulfillment and overhead may change the outcome. Use the ROAS calculator with a clearly defined attribution window.

For broader return analysis, see How to Calculate ROI. For impression-cost analysis, see How to Calculate CPM.