How this ROAS Calculator works
ROAS measures revenue generated per unit of advertising spend. A result of 5x means five units of revenue for each unit spent on ads.
Formula
Ad revenue ÷ Ad spend
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How to Calculate ROAS →Worked example
5,000 attributed revenue from 1,000 ad spend is 5x ROAS.
How to interpret the result
ROAS compares attributed revenue with ad spend, not total profit.
Common mistakes and limits
Keep attribution window and revenue definition consistent.
Frequently asked questions
Is ROAS the same as ROI?
No. ROAS focuses on ad revenue versus ad spend, while ROI can include broader costs and profit.
Important note
WorkTools provides general-purpose informational calculations. Verify inputs, definitions, policies and jurisdiction-specific requirements before using a result for financial, payroll, legal or other consequential decisions.