How this CTR Calculator works
CTR measures the share of impressions that resulted in a click.
Formula
(Clicks ÷ Impressions) × 100
Learn more
How to Calculate CTR →Frequently asked questions
What is a good CTR?
Benchmarks vary widely by channel, placement, audience and campaign objective, so compare against your own historical baseline and a relevant benchmark.
Important note
WorkTools provides general-purpose informational calculations. Verify inputs, definitions, policies and jurisdiction-specific requirements before using a result for financial, payroll, legal or other consequential decisions.